Adding Value Through Appreciation - September 2009

In my work, I get to speak with a lot of people who are focused on either starting or growing a business. In this time of economic recession, it seems as if everyone has been affected on some level; most of my clients have either lost at least some, if not most, of their business in the past year. The people that I speak with tend to fall into three categories: first, those whose businesses are...

Adword Advertising Tips

Running an effective Adword advertising or Pay-Per-Click (PPC) advertising campaign for any business is not easy.  Since PPC has significant benefits for small niche businesses– especially if they are located in small geographic areas) it is a marketing process that is at least worth testing out. Here are a few tips that will help you get a significant return on your investment?  Below are several...

10 Tips for Converting Prospects to Clients

Your prospective clients are the most valuable assets for your business. Without prospects, you wouldn’t have any clients. Therefore, your prospects are the most important things to building your business. Most business owners focus so much on either their clients or getting new prospects that they don’t pay nearly enough attention to converting their prospects to clients. In other words,...

New Clients May Be Closer Than You Think

If you’re focused on building your business you may be spending exorbitant amounts of time, money, energy and resources trying to find new clients and in many cases they may be right under your nose. In addition to searching for new prospects you should first and foremost look to the prospects that you already have. Statistically it takes about 7 contacts to convert a prospect to a client and most...

The Ups and Downs of Internet Marketing

For many of our clients that use our web design services marketing through the Internet does not appeal to them in the least. For some it’s because they are unaware of the potential and for others it’s based on fear or a lack of knowledge as to where to get started. I also speak to clients who look to Internet marketing as the silver bullet that will either save or completely transform their businesses....

Affiliate Marketing

Very few companies have ever considered using affiliate marketing as a tool for generating revenue for their business. As an affiliate, you can sell products for another business and get commissions for each sale and in some cases the commissions can be as high as 50% and you will never need to stock inventory, process any financial transactions, or service any clients. In most cases, the efforts on...